The Golden Ratio is a fascinating design principle and mathematical marvel.
The image above illustrates this universal pattern, seen appearing in the spirals of shells, branching trees, galaxies, and even in curls.
The ratio was mentioned by early philosophers, artists and ancient architects to bring order to the chaotic beauty of nature. With a ratio of approximately 1.618, it embodies balance and aesthetic perfection!
The swirl in the Curl Jar logo is inspired by this very concept.
Factoring nature’s intrinsic beauty, we create products that work in harmony with the dynamic structure of curly hair.
